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It’s something akin to picking stocks. You want to buy undervalued domains, and sell them later on at a higher price. For example, you can pick a domain that is out of favor, but could be related to some future event. So if you decide that the stock market is likely to crash in the future, you can buy a domain that includes the words stock market crash during a rising market, and then sell it in a falling market.
Many of the harassment campaign’s biggest supporters have long complained of being censored by social media platforms and internet infrastructure companies. On Twitter, incels.is, a large online forum for incels, has championed efforts to have sex workers banned from several platforms, while denouncing companies like Reddit and the .ME Registry for doing the same to its accounts. The MGTOW community—a more extreme offshoot of the incel movement whose adherents consider women subhuman—has been in turmoil for two weeks after YouTube banned ads on many MGTOW-related videos and channels, cutting off those users’ revenue streams. Yet many members of the movement helped instigate the ThotAudit.
It's a little more involved. Companies, especially those with stores, will want to get the opinion of the customer as they go through a transaction. For a bank, it might be opening up an account. For a retail clothing store, it might be trying on a shirt and checking out. Sometimes it's just calling up their customer service line with a problem and seeing how the representative treats you.
When Lily Adams, an actor and model who sells access to her pornographic photos and videos, first noticed the ThotAudit movement gaining traction Saturday evening, she took to Twitter, calling it a witch hunt. Within one minute, a ThotAuditor flagged her account and tweeted that she had been added “to the review list for Monday morning.” By Monday, Adams’ PayPal account had been terminated. In an email to WIRED, Adams said that she had approximately $526 in her PayPal account at the time, and that the company told her it would hold the funds “indefinitely.”